Germans love our wide brown land

Friday, 2nd November, 2012

STA Travel’s Philip Bardach is among a group of German travel experts touring the city. The group spent some time at The Big Picture yesterday before moving on to other sites. STA Travel’s Philip Bardach is among a group of German travel experts touring the city. The group spent some time at The Big Picture yesterday before moving on to other sites.

The cream of Germany's travel agents arrived in Broken Hill yesterday for a whirlwind two-day visit to see all that the outback has to offer.

The 11-strong touring party arrived aboard the Indian Pacific and will tour Broken Hill's leading attractions including the Pro Hart gallery, Royal Flying Doctor Base, Line of Lode and The Big Picture.

City Council is playing an active role in the familiarisation tour, which is a joint initiative between Destination NSW and Tourism Australia.

"Travellers from Germany are key high yield visitors because they tend to stay longer and spend more than the average international tourist to Australia," said Council's Manager Economic Development, Andrea Roberts.

"Hosting some of the best credentialed travel agents from Germany is a terrific opportunity for local tourism industry providers to sell the Silver City to a very lucrative segment of the international inbound market.

"The vastness of the outback has a special appeal for German tourists and this type of familiarisation tour has the potential to positively impact on the
number of visitors from the European Union's biggest constituency."

As guests of the awardwinning Tri-State Safaris, the group will also visit the Living Desert Sanctuary and Sculpture Symposium, Silverton and Mutawintji National Park.

Amongst the group is German travel expert Philip Bardach, who works for international travel agent STA Travel.

Mr Bardach said the wide expanse of the outback would definitely appeal to German tourists.

"It's been pretty exciting so far. Some of the group haven't been to Australia before. It's their first time and it's just such a different landscape - it's amazing," he said.

"It's very wild, there's new animals - new flora and fauna, dusty sands and just wilderness."

Ms Roberts said the outback's appeal to German tourists could have significant benefits for local tourism.

"Australia is considered the number one 'ideal' and 'preferred' destination for German travellers who are crucial for enhancing the economic benefits derived from tourism in regional areas such as Broken Hill," said Ms Roberts.

"The German tourist market is valued at around $350 million annually to Australia and projections suggest it will more than double by 2020.

"That shows how important Germany is to tourism hot spots such as Broken Hill and exposing some of the best German travel agents to our city will complement the other tourism work being undertaken by Broken Hill City Council."