Park’s big plans
Tuesday, 18th December, 2018
By Myles Burt
The Broken Hill Tourist Park is powering ahead with plans to develop a new holiday park location.
Operators David and Michael McIvor from Experience Broken Hill are looking to start Stage 1 of their new Holiday Park.
They plan to move the Broken Hill Tourist Park over the fence, with a new development on the old Rugby League Park.
Experience Broken Hill purchased the 6.3 hectare land in 2011, later applying for a Development Application to construct 158 accommodation sites for their new Caravan Park in 2012.
The team is now preparing to relocate their cabins from the current Broken Hill Tourist Park to the new site over the next 18 months.
“All of the stuff that we own above the ground will be transferred over,” Michael said.
“The development of the new park is very much attracting the guests that want to stay here a lot longer, and putting the facilities in there to attract those guests.”
Experience Broken Hill said they were looking forward to moving away from the constant heavy traffic and other noise issues from Rakow Street to a more secluded part of Broken Hill, where tourists will enter from Doe Street.
“Something that’s off the road, nice and quiet that doesn’t have trucks going past it or heavy vehicles,” Michael said.
“That’s what we’re going to be able to offer.”
David said they would concentrate on increasing their online visibility, where a majority of their bookings are made, rather than their visibility from a high-traffic road.
“People used to look for a place as they’d drive along, they’d look for something they could pull in off the side of the road,” David said.
“In this day and age, they Google and they’re straight to it.
“So it’s a non-issue now, it’s not even a competitive advantage to have that.”
They have picked up a $150,000 grant from the NSW Government’s Regional Tourism Fund to help fund the development.