Design for movement
Thursday, 20th December, 2018
By Emily Ferguson
The 25in25 movement has a new official logo which was designed by local graphic designer, Deanna Spicer.
Deanna was approached by the 25in25 committee to design a logo which reflects the future growth strategies of 25in25.
Deanna operates her own business, www.brandsuite.com.au where she works in developing websites, managing social media, designing things like business cards and logos and brand development.
Deanna has been living back in Broken Hill for six years and has been designing for quite some time, doing freelance jobs through word of mouth and she was contacted by the committee about this logo.
“So through that some of the people knew I was a designer and had seen some of my previous work so they had approached me to design the logo,” she said.
The logo design process involves quite a few steps before reaching the stage of completion.
“What happens is when I do a logo design I do about four to six concepts initially and put them to the client and from there they can pick and choose what they like, colour schemes and images out of the logos and from that we can work together to create a finished product,” she said.
“I was quite lucky with this one, I had a pretty strong idea of what I wanted to do.”
Deanna said she wanted to illustrate through the logo the goals of the committee and what they’re trying to do.
“That is through community, the people of Broken Hill, increasing the population so through that I used the colours of the outback sunset, I’ve used the infinity symbol which is like a symbolisation of an ongoing community, ongoing population,” she said.
“There are three people illustrated within the logo which is an abstract view but that can symbolise families, community getting together so there’s a lot going on in the logo but at the same time its eye catching,” said Deanna.
Deanna believes that the 25in25 movement is going to be really great for the town.
“I think it’s fantastic ... they want to push some really great things for the town which will benefit all residents, will encourage people to come visit the town, it’ll encourage people to move here which is just fantastic, all the things they’re doing are just so good for the town.”
The funds to cover the design of the logo were provided by the Demo Club.