Join forces to prosper: expert
Friday, 5th November, 2010
Having the city's diverse tourist attractions work together is part of the blueprint being drawn up for the city's tourism industry.
Senior lecturer at the School of Tourism and Hospitality Management at Southern Cross University in Queensland, Dr Meredith Wray, said adopting a "whole of destination approach" would help develop local attractions.
Dr Wray has been commissioned by City Council to prepare a draft tourism plan for the next 10 years.
Yesterday she put forward several ideas to a group of tourism operators, such as a building a walk and cycle way to Silverton, the Line of Lode, and across the city.
"More active tourists would come for the cycling," Dr Wray said. She also said tourist accommodation houses could adopt a more sustainable approach in water.
"It's an opportunity to show what Broken Hill's been doing in terms of sustainability." The upgrade of the local airport also came up in the talks.
"The visitors experience has to be right... (before) the airport is upgraded." She said people can't spend money on a plane fare and come to the city and then have a bad experience.
Dr Wray said business operators had been listening and raised many issues with her during her talk.
One was that tourist bus operators were not allowing tourists enough time to see the city.
City Council's Community Development Manager, Andrea Roberts, says now is the time for local businesses and tourism providers to make their voices heard.
"Following an initial round of consultation and research, Dr Wray has prepared the draft plan for Broken Hill's tourism strategy for the next 10 years and it is now ready to be presented for discussion," Ms Roberts said.
"The detailed draft plan is designed to facilitate sustainable tourism in Broken Hill for the next 10 years, so it is imperative that all industry stakeholders take this opportunity to contribute," she said.
The presentation was made to industry stakeholders at the BH Aged Persons Rest Centre yesterday.
"The workshops conducted by Dr Wray on her last visit to Broken Hill proved extremely worthwhile for all who participated, and next week's presentation is crucial to our strategymoving forward," Ms Roberts said.
"We have undertaken a thorough audit of tourism activity in Broken Hill and the results make for interesting reading."