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Message to lure tourists

Friday, 28th February, 2020

A new tourism campaign to promote tourism in the Far West. A new tourism campaign to promote tourism in the Far West.

By Emily McInerney

A new tourism campaign is encouraging people to get to Broken Hill and Central Darling Shire with the slogan “It’s Out There”.

Australians are being encouraged to experience ‘a different kind of outback’ in Broken Hill and its surrounds through a new marketing campaign launched by the NSW Government yesterday.

‘It’s Out There’ has been developed by the Government’s tourism and major events agency Destination NSW in collaboration with Broken Hill City Council and Central Darling Shire.

Mayor Darriea Turley said the campaign was a joint initiative between Destination NSW, Council, and the Central Darling Shire.

“I think it has been a great partnership,” she said.

“It combined local knowledge with expert production values and I think the final product speaks for itself.

“Hopefully this campaign will show the world that we can provide a unique and genuine outback experience in the Far West.

“Our product is showcased perfectly in this campaign.”

She said now is the time for tourism operators to link in with the campaign.

“I think there are a lot of tourism opportunities in Broken Hill, and I believe we have a lot of clever operators who can diversify and provide a wide range of tourism experiences,” Mayor Turley said.

“You only have to look at (Outback Astronomy’s) Linda Nadge who (Wednesday night) addressed Council - her team are providing a great tourism experience simply by showcasing our night sky.

“If we can help boost tourism numbers to the city then it will create natural growth in the number of tourism offerings.”

Broken Hill City Council contributed $120,000 to implement the campaign, which Destination NSW matched through the Regional Tourism Fund (RTF). 

Central Darling Shire contributed $170,000 from the Menindee Support Package, resulting in a total campaign budget of $410,000.

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