Ad campaign shines spotlight on locals and region
Wednesday, 4th March, 2020
By Annette Northey
A new AGL ad campaign that highlights some of the regions it operates in has featured two born-and-bred Broken Hill women, Kacee Milnes and Amy Wood, who work at the Silverton Wind Farm.
Kacee and Amy feature in a short promotional video that is broadcast nationally via Sky News and Qantas In-flight TV and is also on YouTube.
The video, called ‘Shining a light on Adam’, shows Kacee and Amy in various parts of a wind turbine, including being strapped to the top with their security harnesses.
The video promotes the region as becoming a renewables hub, which is now mining the wind and sun, and the visuals are breathtaking.
If you think the Mundi Mundi Plains ares spectacular, Kacee and Amy don their hard hats and hi-viz vests every day in return for the best views the Far West has to offer, from atop the wind turbines.
On any given day they could be required to scale one or more of the 58 turbines at the farm, which they say you must be trained to do, or enter the workings of the turbine to attend to a technical fault.
“Each turbine is on a 12-monthly service schedule, but sometimes a couple of them need more attention than that.
“We call them the troublemakers,” Kacee said.
Kacee said she trained to be an Electrical Service Technician when she worked on the mines, then travelled to Germany for specialised maintenance training. Her sub-specialty now is Wind Service Technician.
Amy finds the work as a contractor exciting, as she can be called upon to help out with any aspect of the whole operation, at any time.
“I’m a TA (Trade Assistant) really,” she said.
“But we need more girls in the industry, the field is not recognised for females.
“It’s not as hard to get in to the industry as women might think.
“There are not enough people qualified, so there are plenty of jobs,” she said.
Kacee and Amy both feel that the AGL ad campaign is very good in that respect.
“It shows women working on the job and that if you are willing to go a bit out of your way you can end up in some amazing places,” Kacee said.
“The wind and solar farms bring people here from overseas too.” Amy said.
AGL’s Adam Mackett said that everyone knows who AGL is, but might not necessarily know where their power comes from.
“We are trying to put a local spin on our assets for this reason.
“The assets with the wind and solar farms, well, the landscape is magnificent,” he said.
“Spectacular, we are very proud.”
Mr Mackett said AGL wanted to shine the light on these regions hoping that it would have some positive effect on tourism.
“The ad campaign has a pretty good reach,” he said. “It’s in The Australian (newspaper) too.”
Kacee and Amy said they thought the ad was good for the community and it was nice to be asked to be involved.
“Especially being females born in Broken Hill,” they said.