Park and Pick-up
Tuesday, 24th March, 2020
By Annette Northey
As local businesses call on their more creative side to find ways to keep trading, and at the same time keep services going for the people of Broken Hill, Gloria Jean’s is taking their customers on a journey back in time, fifties style.
Gloria Jean’s franchise owner Craig Willoughby says dine-in is closed, obviously, but that his customers can now get their coffee and meals without even having to get out of their car.
“Dine-in’s closed, but it’s ‘Park and Pick-up’, so they can pre-order by ringing.”
Customers can either pre-pay over the phone when they order, or present their Eftpos card when they collect their order in the car park. And Mr Willoughby said their full food and coffee menu is still available.
“Our full food menu is available, it’s just delivered differently, that’s all.
“We do accept cash, but prefer card,” he said.
They are adhering to their stringent sanitisation practices that were already in place, so that there is no contact, including gloves being changed after each transaction.
“We’re still keeping that isolation and that safety.”
“They just give us their car registration number so that we know which car to go to and that way it’s just like the old-school drive-thru.
“So, I’m going to get the Brylcreem out now (laughs),” he said.
Mr Willoughby said he was just trying to keep his team employed.
“I’ve got 18 people (staff) that I have to look after, so that’s a concern.
“And just the bigger picture - if we don’t trade, we’re not buying products from the franchise, we’re not paying franchise fees, therefore the company as a whole is losing revenue.
“So, their ability to service us (is diminished)”, he said.
Mr Willoughby said traffic through the doors of the cafè had already started to dwindle on Sunday.
“We were down a hundred customers on Sunday, and today,” he said.
But his new method of trading from yesterday was looking promising, and he said that the public has been supportive.
“We had about 55 orders yesterday morning, so that was unexpectedly good.
“The majority are more than happy that we’re trying to stay open and do what we can.”