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Barrier Truth branching out

Wednesday, 30th December, 2020

Barrier Truth staff (from left) Ruby Eckert, Samantha Ragenovich, Meghan Brimstone and Tarod Gray.   PICTURE: Emily Ferguson Barrier Truth staff (from left) Ruby Eckert, Samantha Ragenovich, Meghan Brimstone and Tarod Gray. PICTURE: Emily Ferguson

By Emily Ferguson

A selection of Barrier Truth staff have created a new in-house venture which is being called “Barrier Truth Design”. 

The project aims to expand on the services provided by the Barrier Truth newspaper for 112 years. It is another step into the digital age and a way to bring in more revenue. 

The Barrier Truth’s advertising staff, Samantha Ragenovich, Meghan Brimstone and Ruby Eckert with composing staff Tarod Gray, Zade Thompson and Ryan Dart, and help from journalist Myles Burt, are the team behind the project. 

Graphic Pre Press Operator, Tarod Gray, came up with the idea.

“Basically we’re creating a company within the Barrier Truth that will focus primarily on graphic design,” he said.

“We can do logos, brochures, newsletters, invoices, posters, and billboards - basically anything that relates to design. 

“We were thinking of ways to keep the Barrier Truth itself afloat, thinking of a way that we can prop up the paper with an additional stream of revenue coming in.”

The collaborative process is available to individuals and businesses alike, whether you’re after a single project or long-term deal. 

“We can offer full branding for a business, because the brand is the face of your business basically,” Tarod said. 

“This will help to make the local brands stand out a bit more.

“I feel that the Barrier Truth needs to diversify to stay relevant in the current digitally-focused age, while still maintaining the service we’ve always provided to the local community.”. 

Barrier Truth  General Manager, Gavin Schmidt, said he was excited about the new project which will help to expand the Barrier Truth from the inside. 

“Tarod approached me with the idea and I was happy to get on board. It sounded like a great initiative,” he said. 

“It’s a great opportunity to showcase the great skills of our talented design staff who can offer this new service that will hopefully benefit us as a newspaper and the wider community.”

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