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Welcome to the Far West

Wednesday, 23rd December, 2020

The team behind the new FWLHD video, Dylan Swain, Recruitment Officer and Cinematographer, with Branko Licul, Media Officer and Producer. PICTURE: Emily Ferguson The team behind the new FWLHD video, Dylan Swain, Recruitment Officer and Cinematographer, with Branko Licul, Media Officer and Producer. PICTURE: Emily Ferguson

Health professionals looking to work for the Far West Local Health District have a new exciting way to gain insight into the District with a new ‘Welcome to the Far West LHD’ video launched this week. 

The ‘Welcome to the Far West LHD’ video was made in-house and features LHD staff in their workplace and at their health service talking about living and working in the Far West LHD. It includes stunning drone footage or their respective facilities and towns. 

The seven-minute video is designed to give prospective employee a snapshot look at the Far West LHD and the communities it covers. 

FWLHD Chief Executive, Umit Agis said the video is part of the LHD’s new branding strategy to showcase the district in a positive light to wider audiences and present the LHD as an employer of choice nationally. 

“We wanted to change the District’s approach to revitalise our brand and market image. We want to enhance our image and raise our profile so that we can increase our attractiveness to potential health professionals looking for something new, something exciting in their career and to seriously look at what the Far West LHD has to offer,” he said. 

“We need to set Far West LHD apart from the rest and make it desirable for potential employees to seek us out. Watching the video will hopefully inspire them to take that step towards joining us.”

“Welcome to the Far West LHD video gives a true reflecting of what Far West can offer to an intending staff member,” said Mr Agis. 

You can watch the video on the LHD’s website at www.fwlhd.health.nsw.gov.au or on their YouTube channel at https://youtu.be/S4P5ByQYcY4 

It is also on the LHD’s Facebook and LinkedIn pages and everyone is asked to like and share it as much as they can. 

Mr Agis is urging the Far West to embrace the video and share it amongst their networks.

“The more people who watch the video and share it amongst their networks (friends, family and work colleagues) the better we get our message out far and wide that the Far West LHD is a great place to live and work,” said Mr Agis. 

“The warm, friendly and smiling faces of our staff and brilliant images of our facilities are truly captivating and show that we are a dynamic and engaging employer.” He added staff were not scripted but are saying what they feel, from their perspective.

The Far West LHD plans to incorporate more video into its branding and marketing strategies in 2021.

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