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New tourist guide book for 'exciting times ahead'

Thursday, 31st March, 2011

A new-look flagship publication will be introduced this year to promote what is looming as a "very exciting time" for local tourism operators, according to City Council's Community Development manager Andrea Roberts.

After almost 20 editions, "Broken Hill, the accessible outback" will be replaced with a new official visitors' guide as part of the development of City Council's new brand strategy.

"This publication will focus on real and authentic experiences in and around Broken Hill," Ms Roberts said.

"Whether it be related to history and heritage, art, mining and minerals, photography and film ... there are many different themes that will be promoted in the new publication.

"Generally speaking it will promote the ease of accessing and exploring this stimulating and fun destination," she continued.

Some 100,000 copies of "The Official Visitors Guide; Broken Hill and the Outback" will be printed and distributed in NSW, across Australia and internationally.

"It is designed to enhance the visitor experience, attract new visitor markets, increase length of stay and encourage repeat visitation," Ms Roberts said.

"It provides a means for businesses to connect directly with visitors.

"As a co-operative platform for the entire region, the guide will promote the vast array of experiences and attractions we have to offer," she added.

The new guide, which is expected to be available mid-year, will be immediately obvious as different from the previous publication because of the change in size, down from A4 to the more compact A5.

"This will enhance portability as it can easily be slipped into a handbag or stowed in the glove box of a car, while it will also be more afforable to advertisers," Ms Roberts said.

Already a number of high profile tour operators and businesses have signed up for the official guide including the multi-award winning Tri State Safaris, the Musicians' Club, Club Legion and artist Howard Steer.

"We are offering a 10 per cent discount for advertisers who sign up before next Wednesday (April 6) so time is running out," Ms Roberts said.

"The final advertising deadline is April 21 and we don't want a 'Not Happy Jan' moment for any of the industry participants to be involved in the only official visitors' guide to Broken Hill and its surrounds."

More information on the official guide can be obtained by phoning the Visitor Information Centre on 8080-3560.

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