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Tourist guide set for a make-over

Thursday, 28th April, 2011

Gayle Hogan

There has been strong support for a new-look guide for tourists visiting the region.

The Official Visitors Guide; Broken Hill and the Outback will replace The Accessible Outback as the official visitors guide.

City Council General Manager Frank Zaknich said the response from advertisers had been "extremely positive."

"Most of the advertising space has been purchased and there has been an increase in the number of full page advertisements," Mr Zaknich told the Barrier Daily Truth.

The new-look publication is part of a new brand strategy which will see the publication printed in A5 format instead of the traditional A4 size.

It is believed the new size will enable visitors to easily slip the guide into a handbag or glovebox.

Mr Zaknich said City Council commissioned the production of the publication, which will see an initial print of 100,000 copies for distribution locally, nationally and internationally.

"Any surplus generated goes into the distribution of the publication," Mr Zaknich said of profits from advertising. He described the project as "self funding."

The publication is "on track" for release towards the end of June and the new-look format will also feature a photograph on the front cover instead of local artwork and template advertising.

A new copy of the publication is expected every 12 months.

Meanwhile, limited advertising spaces in the publication are still available.

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