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Price rises but so does the quality

Tuesday, 28th June, 2011

ADDED VALUE: Readers of the BDT have won thousands of dollars worth of prizes so far this year, inundating staff members like Clancy Van Aalst with entry coupons. ADDED VALUE: Readers of the BDT have won thousands of dollars worth of prizes so far this year, inundating staff members like Clancy Van Aalst with entry coupons.

For just the second time since mid-2005 the cover price of the Barrier Daily Truth is to increase.

From Friday (July 1) the BDT will cost $1.10 (GST inclusive), although pensioners will continue to receive a near 10 per cent discount and be charged $1. Our commitment to providing free home delivery will continue.

The decision to increase the cover price of the BDT has not been taken lightly but, like our valued readers, we cannot escape the rising cost of living and with significant increases in electricity, newsprint, ink and other commodities we have had no choice.

Our hard working team believes the BDT is a unique publication that has been serving Broken Hill and the outback for more than 100 years and this small increase will help guarantee our six-days-a-week publishing schedule in to the future.

Whereas many similar newspapers in regional NSW and SA have been forced to scale back the frequency of their publishing, the BDT believes a daily source of news and information is central to the prosperity of our area and that BH deserves and needs a “daily” newspaper. 

At the moment the BDT Board is considering a near $400,000 proposal to update our infrastructure which will enable us to publish an even higher quality newspaper.

“We want this newspaper to be here for another 100 years,” BDT Board Chairman Danny O’Connor said.

“The Board is considering what would be the biggest financial investment in the newspaper in over 100 years and we need the support of our loyal readers to help us achieve that.

“If you look at the increase as less than one cent for every two pages published each day I don’t believe it is asking too much,” he continued.

Mr O’Connor said the price rise would allow the newspaper to continue to offer improved features for readers.

“We believe the content in the newspaper is better than ever and to continue along the path of improvement we need to invest in new technology,” Mr O’Connor said.

“BDT advertisers have also been asked to contribute with rates being increased and the extra revenue will be ploughed back into the business to continue this program of continual improvement.”

In recent months the BDT has introduced a number of new elements including an expanded weather page, more detailed TV guide, as well as the addition of a dedicated children’s page.

We have also added more puzzles, such as Sudoku and ScrabbleGrams, introduced a new-look Astrology guide with the respected Eugenia Last, while also returning the old favourites to the comics’ page - as our readers demanded.

So far this month the BDT has published 540 pages - 32 more than for the same period last year - and has looked to improve your local newspaper experience by adding informed commentators such as Mayor Wincen Cuy and Chamber of Commerce President Paul Seager.

Sports fans can also now look forward to regular contributions from AFL players Taylor Walker and Brent Staker, as well as a nostalgic walk down memory lane with our regular feature on BH’s best ever footballers. In racing, no less than 14 pages were published to mark the annual St Pat’s extravaganza.

Those interested in the arts have been able to enjoy the work of world-renowned photographer Robin Sellick, whose stunning series of photographs was accompanied by the excellent writing of the respected Jack Marx.

We are currently running a series which examines some of the wonderful works in the permanent collection at the Regional Art Gallery.

Our own journalists have also come to the fore with Darrin Manuel’s in-depth series on the aged care crisis in BH drawing wide acclaim.

Dedicating four pages of the newspaper to the March State poll on election day was further evidence of our serious commitment to informing the local community.

We are now working on adding a regular gardening-orientated feature to our pages and in the near future readers can look forward to some free legal advice through a dedicated column.

As always, the newspaper values feedback from our readers and if there is another element you think we should be adding to our pages, then please let us know.

Engaging with our local community is vitally important to us and that is why we have been running regular competitions that are free for our readers to enter. Already this year we have given away thousands of dollars worth of prizes.

Asking our readers to pay a little more so we can continue striving for excellence at the BDT will not be a popular request, but I hope you understand and that we can count on your continued loyalty.

I can be contacted at john.casey@bdtruth.com.au and look forward to hearing your thoughts.

 

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