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Locals scoop awards

Monday, 1st August, 2011

Broken Hill’s reputation as a tourist haven was further enhanced on Saturday night when three local businesses received recognition at the Inland Tourism Awards.

The States best in land tourism operators and attractions were named at the awards in Balranald, which is hailed as the night of nights for the Inland NSW Tourism Industry.

The event attracted attendees and competitors from all over the state, and was held with a 40s, 50s, 60s film star theme. 

The theme was a perfect fit for the retro Bells Milk Bar and Museum, which won the Heritage and Cultural Tourism category on the night.

“We felt right at home, there was a great music, Balranald put on a great show,” said Bells owner Jason King.

“It was really good to get a win... and a few other Broken Hill businesses got some awards as well which was great to see.”

Mr King said the standard of competition on the night was impressive, and made the win even more enjoyable.

He said he hoped the success of the local businesses on the night would help spread the word about Broken Hill.

“My category was the most contested on the night, I think there were six other really good finalists,” he said.

“It was great to come out on top in that bunch, there were some really great operators in there.

“Broken Hill has a great tourism product, and it was a good experience to represent such a great place.

“I think Broken Hill has a huge advantage as life becomes more hectic. We can compete in a tourism sense and still retain that relaxed lifestyle.

“Hopefully it promotes the city and gets a few more people to come out and see all the other great things there are to see and do here.”

In other awards, The Lodge Outback Motel and and Eldee Station won the Standard Accommodation and Hosted Accommodation categories repectively.

Chair of Inland Tourism Awards Inc, Tracey Valenzisi, said the Awards had showcased some of the best tourism attractions and products in NSW. 

Last night operators and attractions from the Outback, New England North West, Central NSW and Riverina were recognised, Ms Valenzisi said. 

I congratulate all 14 winners for their contribution to regional tourism in NSW. The calibre of all finalists was truly outstanding and I am very proud to be a part of these Awards and to see some of the amazing tourism products we have on offer in Inland NSW.

Regional tourism supports almost half of the Stateís 162,500 direct tourism jobs and injects more than $11.5 billion into the Stateís economy each year. 

The 14 winners will now compete at the NSW Tourism Awards in Sydney in November. 


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