Tuesday, 2nd August, 2011
Broken Hill’s new flagship tourism publication hits the streets today.
The official visitor’s guide, titled Broken Hill and the Outback, is an 82-page publication that will be used internationally and throughout Australia to help lure tourists to the region.
Locally the guide will help inform visitors about the Silver City.
“The new guide is the pivotal printed information source for Broken Hill and the surrounding region,” City Council’s Community Development manager Andrea Roberts said yesterday.
“We believe the guide helps promote all the wonderful attractions that Broken Hill has to offer and will also serve as a conduit between local businesses and visitors to our city and the region,” she added.
The new-look guide replaces the Accessible Outback magazine which has served the local tourism market for the best part of the last 20 years.
“We decided to reduce the size of the publication down to the more compact A5 format which enhances the portability of the guide,” Ms Roberts explained.
“Our objective is to get every advertiser in the guide into the hands of the travelling public.”
Ms Roberts pointed out that the guide was a self-funding publication with all production and distribution costs covered by advertising.
Some 100,000 copies of the guide have been published and around 50 per cent will be circulated through tourism-related agencies and Visitor Information Centres across Australia.
“The guide will also be available locally at the Visitor Information Centre and via tourism operators and we encourage everyone to be an ambassador for the city and pass on a copy to their friends and relatives living out of town,” Ms Roberts said.
“The guide will also be made available at conferences and consumer promotions such as caravan and camping shows and the like,” she continued.
Ms Roberts also promised the guide would be governed by a more consistent schedule which would help avoid problems such as lack of availability and out of date material.
“We envisage the guide will be updated and re-published every 12 months to keep pace with the rapidly changing tourism industry,” Ms Roberts said.
“The guide has been developed in consultation with successful Melbourne-based design agency Paoli Smith, who were chosen through our tender process and the quality of the finished product reflects their experience in the industry.
“We undertook a professional photo shoot to capture appropriate images for the guide and employed a copywriter to provide quality editorial content to paint Broken Hill in the best possible light,” Ms Roberts added.
The guide - which includes detailed maps - covers tourism information from accommodation and attractions to location details for the picturesque Zinc Lakes.
“It really is a tourist’s A to Z of Broken Hill,” Ms Roberts enthused.