Shoppers urged to give the local a go
Tuesday, 25th October, 2011
Broken Hill is squandering as much as $30 million in consumer and business spending because local shoppers are too quick to source goods and services outside of the city.
The staggering assessment has prompted the BH Chamber of Commerce to launch a new campaign which it is hoped will help retain some of the lost millions within the local economy.
The BH Chamber of Commerce says its “Give the Local a Go” campaign is designed to motivate and inspire buyers to - at the very least - include local suppliers in their plans.
Chamber President Paul Seager says that too often local business is totally overlooked and not considered as an option - the impact of which is both long term and devastating.
“It doesn’t mean buy local, but simply ‘Give them a go’,” Mr Seager explained.
“It could be just requesting local businesses quote for work, or simply asking the question, ‘Can you get this for me?’
“It is also speaking with local businesses to encourage them to improve their standards of customer service and better meet the buyer’s expectations,” Mr Seager added.
Part of the campaign will be a business forum to be held next month, with nationally renowned speakers who can effectively help business to step up to the next level.
The “Give the Local a Go” message will be driven into households and businesses with a strong and cohesive marketing campaign including TV, radio, print and Internet communications.
A jingle has also been developed to inspire pride in local business and encourage the people of Broken Hill to band together as a great city.
“Consumers and business people need to become more aware that Broken Hill is a very competitive environment and buyers have the option to easily obtain goods and services from other cities or regional centres as well as the Internet,” CoC Vice President John Groenendijk said.
“Being a mining town the local economy is subject to peaks and troughs not normally associated with the traditional economic model and it is vital that every effort be made to retain consumer spending and local business support within our community.”
Further information is available from Paul Seager (0429 369 512) or John Groenendijk (0412 257 170) and marketing material can be obtained from the Chamber office or the Southern Cross Hotel.