Selling the city
Thursday, 3rd May, 2012
By Erica Visser
City Council will target “wealthy individuals” in a new prospectus marketing Broken Hill as a private investment.
The prospectus is due to be released in the coming weeks, alongside expressions of interest for the Broken Hill Film Studio and other parts of the city.
Council’s Manager Community Development, Andrea Roberts, made the update on the studio at a Film and Tourism forum held last night.
Ms Roberts used examples of the arts, operating a hotel on council land and two-up licenses.
Mayor Cuy said that the Council would “actively target” individuals with the finances to invest in the city.
“It will come out in a couple of weeks and it’s a call for interested parties to invest in Broken Hill,” Mayor Wincen Cuy said.
“It’s also about ideas, ideas to develop different industries...the film precinct itself would be leased, so people might have ideas about how they want to use that area.”
The $2 million studio has been a white elephant for Council since a sequel of action film, ‘Mad Max’, which was due to be filmed in the city fell through last year.
Chair of the Tourism Advisory Group, John Groenendijk, said that the prospectus aimed to secure investors to ensure a future for the city.
“It will be very important when it comes out,” Mr Groenendijk said.
“The prospectus is important for the people of Broken Hill and ensuring it’s a place to go to in the future.”
Mr Groenendijk said that the new initiative would market different parts of the city, but the studio would be the main target.
The release is linked with a $1 million tourism campaign that bonds local tourism operators with Council, alongside Destination NSW and Inland NSW Tourism.