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Lifeline tries a new line

Friday, 12th April, 2013

Trevor Odgers and Scott Hammond hold up the flannelette shirts on sale at the Lifeline shop. Trevor Odgers and Scott Hammond hold up the flannelette shirts on sale at the Lifeline shop.

By Kurtis J Eichler

Lifeline says it hopes a partnership with a factory direct outlet to supply new clothes for its struggling shop will boost sales.

The Argent Street thrift shop has been given 500 flannelette shirts to sell as part of a partnership with the clothing distributor.

Lifeline BH manager Scott Hammond said sales were slumping at the store due to the "highly competitive" discount clothing market.

Stores were selling cheaper clothes from China and "hurting charity organisations," Mr Hammond said.

"We're still selling the same quantity but we have to reduce our prices," he said.

"Having factory direct stuff is a way of expanding our clientele so that people have the opportunity to purchase brand new clothes at an affordable price.

"All the money that's made from sales of the shirts goes back to support Lifeline which enables us to save more lives."

Mr Hammond they could be expanding their new range to also include polo shirts.

Shop manager Trevor Odgers said the $6 shirts would "keep even the coldest people warm".

"On those cold nights one of these wouldn't go astray," Mr Odgers said.

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