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An oldie but a goodie

Monday, 29th July, 2013

Shaelee Calder (2), with three-month-old sister Aubrie, doesn’t mind the odd chocolate treat. Shaelee Calder (2), with three-month-old sister Aubrie, doesn’t mind the odd chocolate treat.

The country’s oldest chocolate bar has also been labelled its favourite, following new market research.

The Roy Morgan study found that people were eating less chocolate, however the popularity of chocolate bars like Cherry Ripes and Cadbury Dairy Milk had increased.

However, Cherry Ripes proved to be far more popular with people aged over 35, while those aged between 25 and 34 preferred Mars Bars.

Youths aged under 25 were the least interested in the 90-year-old treat.

Instead, they favoured the Boost Bar, a recent addition to the market.

Meanwhile, only one per cent of elderly consumers ate a Boost Bar during the period and only four per cent tried a Crunchie.

Roy Morgan spokesman Norman Morris said that it was interesting to see how different parts of the market were attracted to different chocolate bars.

“Over the last five years there has been a small decrease in the proportion of Australians consuming chocolate bars in any given four-week period,” he said.

“During this time, Cherry Ripe 

and Cadbury Dairy Milk 50g bars gained popularity while Mars and Kit Kats declined.

“It’s interesting to note how taste varies by age, with those aged over 35 showing a clear preference for Cherry Ripe, and those under 35 more likely to consume other chocolate bar brands.”

 
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