Changes ahead for Lifeline shop
Monday, 26th August, 2013
By Kurtis J Eichler
Whether it’s due to Macklemore and Lewis or the revival of the vintage boutique look, thrift shops are in the midst of a popularity boom.
And Lifeline Broken Hill wants to capitalise on this after hiring retail industry stalwart Marissa Pickett to manage its Argent Street op-shop recently.
“The shop has got a huge potential to be bigger and better,” Ms Pickett, who spent 17 years at Just Jeans, told the BDT.
“It’s already great but we just want to make it even better.”
Some of the plans include bigger departments, lager bric-a-brac sections, a linen and accessories area and regular sales to clear stock.
The store is kicking off National Op-Shop Week today with a five-day sale on everything from books to winter warmers.
Scarfs are selling for $1, bras and ladies jackets are half price, adult books are $2 and men’s check jackets are selling for $2.
Lifeline Broken Hill manager Scott Hammond said op shops were now “fashionable enterprises” and Ms Pickett was the perfect candidate to make this work locally.
“We want to bring in a different demographic and offer quality, affordable clothing; clothing that’s going to really compete with those larger chains,” Mr Hammond said.