Go local this Christmas
Tuesday, 5th November, 2013
By Erica Visser
It’s that time again when the festive albums play and shoppers remark on how quickly the year has gone by.
Yes, Christmas is coming, and the Chamber of Commerce and City Council have ramped up their ‘Give the local a go’ campaign which encourages people to “at the very least”, ask a local store, ‘Can you get this for me?’
The Chamber is also encouraging BH businesses to improve customer service to better meet customers’ expectations.
The latest campaign comes after the Chamber estimated that up to $30 million of sales could be retained if buyers were prepared to shop locally.
Chamber of Commerce President Ann Rogers said it was important that locals looked to their own town first when picking out presents.
“We are speaking with different businesses about what they can do to promote themselves and offer a better service,” she said.
“Businesses really need to put themselves out there.”
Council’s General Manager Therese Manns said that the campaign was particularly important in the lead up to the Christmas shopping period.
“Broken Hill has a number of gift options; whether it be from our local retailers or markets that provide an individual and unique gift experience,” she said.
One store offering an array of options is Some Like It Hot Gourmet Shop at 400 Crystal Street.
Owner Michelle Symonds was gearing up for the pre-Christmas season ahead yesterday with the arrival of AFL money jars.
Ms Symonds said that the business relied on building local knowledge of its existence as it did not get any passing trade.
“People have their routines and they don’t often go out of their way to think about us here,” she said.
As a result, Ms Symonds has been taking her products to the community, with a stall held last Saturday and an upcoming appearance at the community markets this weekend.
“It went really well. We’re due to go back over at the plaza on a weekend towards the end of the month,” she said.
Meanwhile, the store is sending out the message that its online shopping is ready to use, with free postage for every purchase over $50.
“We get a lot of visitors coming in and saying, ‘We can’t get this where we’re from’, so that’s really why we set up the online shopping,” Ms Symonds said.
Some Like It Hot products, including spices, confectionery and sauces, are available online via www.somelikeithotgourmetshop.com.au