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Natural beauty

Saturday, 22nd March, 2014

Business owner Sam Johnson will donate $1 to a cancer charity for every ‘like’ she receives for this ‘no make-up selfie’ on Facebook. PICTURES: Supplied Business owner Sam Johnson will donate $1 to a cancer charity for every ‘like’ she receives for this ‘no make-up selfie’ on Facebook. PICTURES: Supplied

By By Erica Visser

Make-up comes off for cancer campaign

Locals have joined a trend that sees women upload a barefaced picture of themselves to the internet to support breast cancer awareness.

The ‘no make-up selfie’ began in the United Kingdom early this week where it raised over a million pounds for Cancer Research UK.

It has since gone ‘viral’ and Broken Hill women are joining the craze.

Social networking sites were inundated with “selfies” of women without a trace of mascara, who then nominated their friends to do the same.

There has been some criticism that the trend is not actively supporting cancer.

But some locals decided to put their money where their selfie was.

Business owner Samantha Johnson plans to pledge a dollar to the National Breast Cancer Foundation for every “like” her photo received by Facebook users.

“It’s raising awareness, making people stop and think,” Samantha said.

“I was nominated so my first thought was that I’d really like to make a donation and incorporated the ‘likes’ into it because it’s on Facebook.”

Meanwhile, owner of Gypsum Street hair and beauty salon, Pinned Up, Lisa Mannion, will also donate a dollar to the Cancer Council for every client who comes to the salon next month.

“There will also be a tin in the salon for clients to donate their own contribution,” Lisa said.

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