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Beer ad memories flood back

Tuesday, 3rd March, 2015

John Carney with the XXXX beer can he used in a commercial for the company shot around 25 years ago in Patton Street. PICTURE: Erica Visser John Carney with the XXXX beer can he used in a commercial for the company shot around 25 years ago in Patton Street. PICTURE: Erica Visser

By Erica Visser

In the early nineties John Carney featured alongside dozens of locals in the “longest bar in the world” commercial shot for XXXX and he has the unopened can to prove it.

John recalled lining up in Patton Street where everybody grabbed a can of warm beer and boarded the road train depicted in a photograph printed in Saturday’s edition of the Barrier Daily Truth.

“They put an ad in the paper calling people around the community to do the promotion for them,” John said yesterday.

“I just thought I’d go and see what was going on. They had fans on the road to blow up a bit of a dust storm and we each had to hold a can out to the camera.

“Each time I thought we were going okay, but they’d want to go back and film it again. We did about three to four circuits around Patton Street Park before they decided we had got it right.”  

After all that hard work John never got to see the finished product as it was only screened in England.

He said it even took the company some convincing to let him keep his special edition can.

“They wanted all the cans back but when I told them I wanted to keep it they took some of my pay out - we didn’t get much.”

Ever since, the memento has sat in a cabinet at John’s home as part of a prized collection made up of cans and miniature bottles.

“Some of them are 40-years-old,” he said proudly.

Another man who took part in the commercial was Peter Crossing.

“They wanted blokes with big beards, big hats and checked shirts,” he said. 

“It was a good day.”

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