Site a boost for the bush
Friday, 3rd April, 2015
By Michael Murphy
A former Wilcannia woman is developing an online space she hopes will help rejuvenate local communities and stop the leak of online sales.
Kelly McPherson left Wilcannia 14 years ago to work in the media industry in Shepparton, Victoria, and now heads up her own business, Top Gun Multimedia.
“It’s never been done in the world before,” said Kelly, who now lives in Shepparton with her husband and three children.
“It’s a multimedia approach to help raise money for local communities and charities but also provide a platform for consumers to shop locally.”
She has already enlisted a groundswell of support in her new hometown and is now heading out to the regions to spread the word about her website, Justclik.
The website will encourage citizen journalism, “awesome deals” from local businesses, a space where charities and not-for-profits can raise money locally, as well as areas where people can discuss local issues.
“I think Facebook is a great platform (for discussing issues) - and we will be using it - but what we want to do is give a bit more structure, more professionalism backed up with facts,” Kelly said.
“I see a fair bit of convos happening that are not constructive or portraying areas in the best light,” she said.
Kelly was also keen to see the charity-side of the site grow.
“There are lots of charity-type websites out there but they are city-based, there’s not a lot of country stuff, so it’s a service we think would be quite useful.”
Kelly has a gun website developer on board - who liked the concept so much he has decided to develop it free - and she already has a few Shepparton-based writers on board, including a former editor of the Shepparton News.
Kelly, who will take up a position on the board of Rotary in July, visited Broken Hill and Wilcannia this week to let locals know what it is all about.
“I’m not here to ask for grants or anything like that. I’m here to help raise money for the community,” she said.
She will return to Broken Hill in a few months to give a presentation about Justclik to anybody who is interested.
In the meantime, interested parties can call her on 0431 699 205 or email firstname.lastname@example.org.
The website will be launched mid-year.