Show to get nomads wandering our way
Thursday, 30th April, 2015
By Erica Visser
The Far West is to feature on a caravan and camping television program after Inland NSW struck a deal with Australian Geographic.
“Australian Geographic Adventures” will see Logie-award winning actor and veteran TV traveller David Reyne trekking across Australia.
Reyne, accompanied by a film crew, was in the city yesterday filming and speaking with local historians.
Inland Tourism CEO, Graham Perry, said that the organisation had received $200,000 grant from Destination NSW which was then industry-matched to pay for the production of the program.
“We’ve reached an agreement with Australian Geographic to put together a program that promotes caravan and camping touring across the Inland NSW region,” Mr Perry said.
“As part of that program Australian Geographic are in the region right now shooting some great tours across Broken Hill and broader far west.”
Other destinations to be featured in the series include Tibooburra, Milparinka, White Cliffs, Cobar and Lightning Ridge.
Inland NSW had previously spruiked plans to diversify from the “retirees” market and dramatically increase overnight visits to the Far West.
But Mr Perry said caravanning and camping was a growing market.
“The grey nomads and wanderers are a very significant component of visitation to Inland NSW areas particularly to the outback.
“That’s because they spent a lot of time and money and have long lengths of stay. Ninety per cent of our tourism comes from that market.
“Out focus as Inland NSW is about growing visitation in destinations by promoting experiences, foods and themes. Encouraging the camping and caravanning sector to get out to actually visit the Far West is doing this.”
The series will start on May 23 at 4pm on Channel Nine, and run for 10 weeks.