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Connecting online

Saturday, 2nd January, 2016

The Lollipop Tree’s Louise Symonds uses Facebook for her business. PICTURE: Emily Roberts The Lollipop Tree’s Louise Symonds uses Facebook for her business. PICTURE: Emily Roberts

Twelve local businesses have signed up to a program that teaches them how to exploit the digital world.

The Chamber of Commerce is running a Small Biz Connect program until March, and it includes a specialist business advisor providing advice to clients.

“She will be quite mobile and will be out visiting people,” said Dionne Devlin, who is the executive small business advisor.

“If any other businesses are interested in joining they are more than welcome.”

Dionne said every business is at a different digital stage.

“We help with the smallest things to large issues,” she said.

“Email is an effective way to have a digital presence or even a simple website or being on social media.

“It all plays a big part; we can help with whatever queries businesses have.

“Being digital makes it easier to find businesses and any additional money that can be brought into the town is always positive.”

One local business, The Lollipop Tree, has a large online presence, especially on Facebook.

The owners, Louise Symonds and Melanie Vierow, use it to promote their goods and inform customers about what is happening.

Louise said they used Facebook to create an event before Christmas.

“We had a visit from the Christmas Fairy and we had about 45 children come through to see her,” she said.

“Creating the event on Facebook and adding people to it developed a lot of interest.”

Minister for Small Business John Barilaro said New South Wales stood to gain a $16 billion boost over the next 10 years if small business and industry took better advantage of internet and mobile technologies, according to a recent PwC report.

“Small businesses, particularly those in regional areas, can find new opportunities to start up, scale up and innovate if they make the digital economy work for them,” he said.

To connect with your local Small Biz Connect advisor or to find out more about business support programs www.smallbusiness.nsw.gov.au or contact the Chamber of Commerce on 8087 2236.

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