Silverton on show
Saturday, 5th March, 2016
The stark beauty and vast desert landscapes of the outback will be beamed into households across Australia on Monday when Channel Nine’s Today Show kicks off its ‘We Love Australia’ week from Silverton.
The diverse destination of Broken Hill will be profiled throughout the show by Today host’s Karl Stefanovic, Lisa Wilkinson, Richard Wilkins and Ross Greenwood.
Minister for Trade, Tourism and Major Events Stuart Ayres said the broadcast was secured by the NSW Government’s tourism and major events agency Destination NSW and will promote the region as a must-visit tourism destination.
“We are delighted the Today Show is showcasing Broken Hill to potential visitors next week and providing audiences with a colourful insight into the array of exciting experiences on offer throughout Regional NSW,” Mr Ayres said.
Destination NSW CEO Sandra Chipchase said, “Broken Hill was the first Australian city to be included on the National Heritage List, and it’s easy to see why”. “With a rich history, great natural beauty and cultural diversity, we can’t wait for Today viewers to discover the NSW Outback,” she said.
The Today Show will broadcast live from Silverton Hotel, one of NSW’s most iconic and photographed pubs.
The announcement is a great opportunity to showcase Broken Hill and Outback NSW, according to Mayor Wincen Cuy.
“’We Love Australia Week’ will give us the chance to really show why we live, breath and promote Broken Hill and Outback NSW. It allows us to sell our story - being Australia’s First National Heritage Listed City.
“This is an excellent opportunity for Broken Hill to share our history, heritage and highlight our characters to a national audience.
“We will show why Broken Hill gets in your blood.
“We welcome this broadcast and what it will do to support the visitor economy - an industry that we all have a role to play.
“Broken Hill is open for business, we have so much to offer and we now have a stage to show why this region is great.
“I welcome Lisa, Karl, Richard and Ross to our great city and I thank the NSW Government in particular Minister for Trade, Tourism and Major Events Stuart Ayres and Destination NSW for making this event happen.”
For more activities in Broken Hill and Outback NSW visit www.visitnsw.com.