Company targets events
Thursday, 25th May, 2017
Buses R Us, the company that’s been taking the people of Broken Hill to Adelaide for almost a decade, is about to make their local presence even stronger.
If things go to plan it could hold, literally, the most prominent position in the city.
Not only is it opening a new office downtown, but the company has its eye on the long-empty cafe that sits high on the Line of Lode.
Ex-local Jane Hywood said she came home to oversee the opening of the Buses R Us office in the Town Square and then noticed that expressions of interest were being invited for the cafe on the hill.
As the Regional Manager, Ms Hywood said her first task was to raise the profile of the company and its core business - bus transport - but that the cafe would provide an excellent spot from which to expand into a new venture that would revive community events and promote tourism.
First of all, Ms Hywood said she wanted to assure everyone that the return bus service from Broken Hill to Adelaide would continue to run three times a week.
“There is also a strong possibility re-introducing a weekly Mildura service,” she said.
Bookings can be made at the Town Square office, which is due to open on June 1, and at the Visitors Information Centre and Hello World Travel in Argent Street.
The other arm of the company on the Line of Lode would be called Broken Earth Event Management. Broken Earth was the name given to the Line of Lode cafe when it first opened.
“I decided upon Broken Earth Event Management as a name because to me it describes my home town perfectly. Broken Earth is everything we are today, what our history was and what our future will be.
“It was pure coincidence that on my arrival I became aware of the lease for the Line of Lode complex was available, and with less than 24 hours for applications to be submitted.
“I have had a look over the premises and while a lot of the building lends itself to our plans and ideas there are some areas that don’t.
“Being left empty for so long also shows quite a bit of maintenance and repair is required.
“However, the cafe would remain but in all probability a complete refit and renovations would be necessary. A different approach to how it would be run would also be explored.
“At this stage, we have only expressed an interest in the property so there is still a little way to go. If our application was to be successful then Broken Hill business, community and tourism would undoubtedly benefit.
“Should our application for the lease not be successful then we will run the Event Management from our premises in the Town Square.”
Ms Hywood will be running Broken Earth due to the extensive experience she gained in Broken Hill over many years.
She helped create Central Television’s 25th Anniversary of Broadcast, with the Outback Golf Pro Am held at the new Broken Hill Golf & Country Club.
Ms Hywood was also the Executive Officer of the Mainstreet/City Traders Organisation when it ran the Millennium Celebration Street Party in the CBD which was filmed and broadcast around the world by Channel Nine.
Her latest venture in event management was the Broken Hill Reunion in Adelaide in March this year which attracted 130 expats to the Alma Tavern in Magill.
Ms Hywood said it was obvious that Broken Hill’s population had diminished and that this had probably contributed to fewer community events being held.
“I am more convinced, however, that the spirit of the city and the hearts of its people are alive and well.
“Broken Earth Event Management is looking at this and realises that it’s time to celebrate with the help and support of business, industry, City Council and, most importantly, the community. Watch this space!”