Influx of visitors expected
Monday, 1st March, 2010
Businesses are set to benefit from an influx of domestic and international visitors as Broken Hill prepares to host a string of conferences in coming months.
In what's shaping to be one of the city's biggest years, more than 1,000 people are expected to attend four conferences between April and November, injecting an estimated $2m into the local economy. City Council's General Manager Frank Zaknich said that the conferences would provide an "excellent boost" to the economy during what will already be the city's peak tourism period.
Local hotel, shop and restaurant owners will be among those to benefit from the influx, with each delegate expected to spend around $200 a day on accommodation, food, entertainment, souvenirs and art. Mr Zaknich said delegates would typically spend two or three days in the city but that their "word of mouth" promotion to family and friends would inevitably lead to more visits.
Around 150 domestic and international delegates will attend the three-day Australian ICOMOS (International Council on Monuments and Sites) conference in late April. Another 450 people are expected to attend two conferences in May - the Community Economic Development conference, and the Fire Support Base Coral Vietnam Memorial Service and Reunion. Then in October the city will host up to 500 delegates attending the National Indigenous Land and Sea Management conference. Mr Zaknich said that Council, which successfully bid for the economic development conference, was actively seeking out more events to host. He expected local accommodation providers to cope with the added demand created by the conferences and the filming of Mad Max 4.
Up to 100 people are expected to be employed for the six months of filming for the $100 million movie which will have cast and crew of 300. Mr Zaknich said the film would inject millions into the local economy and promote Broken Hill to the world in the same way Mad Max 2 did."I think we're still benefitting from the other Mad Max movie," he said. "That sort of marketing is something you can't pay for."